Sharlene González

Synopsis: Sharlene González, a 70-year-old Argentinian woman residing in San Francisco, California, plays an essential role in the development of the Open Educational Resource (OER) aimed at promoting digital literacy and technical skills among Latinas, Afro-Latinas, Black girls, and women. Her unique journey and passion for marketing and communications have merged with her background in architecture to shape her path.
 
Summary: Sharlene is a person of persistent and stubborn personality, qualities that have enabled her to overcome obstacles and take on unwavering challenges in her life. She is a visual and creative individual due to her background in architecture. Her entrepreneurial spirit and her desire to learn and adapt have led her to embark on a digital project at the age of 64, defying age-related limitations.
 
Role in the Story: Sharlene is a main character in the story, bringing her unique perspective as the founder of a cultural sensitivity-focused marketing firm. Her passion for marketing and communication, combined with her architectural experience, make her a valuable resource for the development of the OER and her commitment to digital inclusion.
 
Occupation: Sharlene serves as the founder of a cultural sensitivity-focused marketing firm, a vocation she embraced following a previous experience where she failed to adapt to digital changes in her journalism career. At the age of 64, she ventured into the digital world and founded a nonprofit organization to support Latina businesses and products.
 
Motivations and Goals: Sharlene's passion lies in empowering marginalized communities, especially Latinas and Afro-Latinas, by providing them with the necessary tools to thrive in the digital world. Her goal is to make underrepresented voices heard and create opportunities in the digital space.
 
Conflicts: Sharlene's central conflict lies in her previous experience where she could not adapt to the digital transition in her journalism career, leading to the closure of her newspaper. This experience haunted her for years and motivated her to embrace a new digital project at an advanced age. The confrontation with technology and the fear of repeating her past are challenges she constantly faces.
 
Narrative: Throughout the story, Sharlene's journey from her architectural background to her career in marketing and communications is explored. Her brave decision to embark on a digital project at the age of 64, despite doubts and challenges, serves as an inspiration to other characters and the development of the OER. The story highlights the importance of perseverance and adaptability, regardless of age.