Digital Marketing Campaign Manager & Research Scientist

Manages online campaigns and conducts data-driven research for marketing optimization. There are infinite paths to this occupation. Here are a couple of ways:
 
  College Path:

• Degree in Marketing or Data Science.
• Intern in marketing analytics roles.
• Develop skills in data analysis and campaign management.
• Entry-level roles: Marketing Analyst, Campaign Coordinator.

 
Alternative Path:

• Complete Google Analytics and Data Analytics certifications.
• Attend data science bootcamps.
• Work as a data analyst or junior campaign manager.
• Skills in A/B testing, data visualization, and campaign optimization.
• Entry-level roles: Data Analyst, Junior Campaign Manager.