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Big Ideas

User Experience (UX) Researcher:

8/26/2023

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Investigates user behavior, gathers insights, and informs design decisions for exceptional user experiences. There are infinite paths to this occupation. Here are a couple of ways:
 
   College Path:
  • Degree in Psychology, Human-Computer Interaction, or User Research.
  • Conduct research internships.
  • Develop skills in user testing and qualitative analysis.
  • Entry-level roles: Research Assistant, Usability Tester.
 
    Alternative Path:
  • Attend UX research bootcamps.
  • Obtain UX research certifications (e.g., Nielsen Norman Group (NN/g) UX Certification).
  • Conduct freelance or volunteer research projects.
  • Skills in user interviews, survey design, and data analysis.
  • Entry-level roles: Freelance UX Researcher, User Research Assistant.
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MarTech Publicist:

8/26/2023

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Promotes Marketing Technology innovations, shaping their image in the market through strategic publicity. There are infinite paths to this occupation. Here are a couple of ways:
 
   College Path:
  • Marketing or Public Relations degree.
  • Intern with marketing agencies or PR firms.
  • Develop skills in PR strategy and media relations.
  • Entry-level roles: PR Coordinator, Marketing Assistant.
 
   Alternative Path:
  • Gain experience in public relations roles.
  • Attend PR workshops or courses.
  • Build a portfolio of successful MarTech campaigns.
  • Skills in press releases, media outreach, and content creation.
  • Entry-level roles: Freelance Publicist, PR Specialist.
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Software Engineer:

8/26/2023

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Designs, develops, and maintains software solutions, ensuring functionality and performance. There are infinite paths to this occupation. Here are a couple of ways:

   College Path:
  • Computer Science or Software Engineering degree.
  • Internships with tech companies.
  • Develop coding skills in languages like Java, Python, or C++.
  • Entry-level roles: Software Developer, Junior Programmer.
 
   Alternative Path:
  • Attend coding bootcamps.
  • Obtain certifications in programming languages.
  • Work on open-source projects or freelancing.
  • Skills in web development, mobile app development, or backend programming.
  • Entry-level roles: Junior Web Developer, Freelance Programmer.
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Digital Marketing Campaign Manager & Research Scientist

8/26/2023

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Manages online campaigns and conducts data-driven research for marketing optimization. There are infinite paths to this occupation. Here are a couple of ways:
 
  College Path:
  • Degree in Marketing or Data Science.
  • Intern in marketing analytics roles.
  • Develop skills in data analysis and campaign management.
  • Entry-level roles: Marketing Analyst, Campaign Coordinator.
 
Alternative Path:
  • Complete Google Analytics and Data Analytics certifications.
  • Attend data science bootcamps.
  • Work as a data analyst or junior campaign manager.
  • Skills in A/B testing, data visualization, and campaign optimization.
  • Entry-level roles: Data Analyst, Junior Campaign Manager.
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Digital Marketing Advisor:

8/26/2023

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Provides expert guidance on digital marketing strategies, helping businesses thrive online. There are infinite paths to this occupation. Here are a couple of ways:
 
College Path:
  • Marketing or Business degree.
  • Internships in marketing or digital agencies.
  • Develop skills in Search Engine Optimization (SEO), Search Engine Marketing (SEM), and social media marketing.
  • Entry-level roles: Marketing Coordinator, Social Media Specialist.
 
Alternative Path:
  • Obtain Google Analytics and Ads certifications.
  • Attend digital marketing bootcamps.
  • Freelance or work for small businesses.
  • Skills in Pay Per Click (PPC) advertising, content marketing, and email marketing.
  • Entry-level roles: Freelance Digital Marketer, Digital Marketing Assistant.
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Grassroots Organizer

8/26/2023

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Engages communities, mobilizes support, and empowers people to create positive social change. There are infinite paths to this occupation. Here are a couple of ways:
 
   College Path:
  •   Degree in Political Science or Social Work.
  •   Intern with political campaigns or nonprofits.
  •   Develop community organizing skills.
  • Entry-level roles: Campaign Field Organizer, Community Outreach Coordinator.
 
   Alternative Path:
  • Volunteer with local organizations.
  • Attend community organizing workshops.
  • Start as a volunteer coordinator.
  • Entry-level roles: Volunteer Coordinator, Grassroots Advocate.
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Founder, Cultural Sensitivity Marketing Firm

8/26/2023

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Established a firm promoting diverse and culturally sensitive marketing strategies. There are infinite paths to this occupation. Here are a couple ways:
 
  College Path:
  • Business or Marketing degree.
  • Entrepreneurship coursework.
  • Start a business during or after college.
  • Networking and industry exposure.
  • Progressive roles: Business Development, Marketing Manager.
 
   Alternative Path:
  • Gain experience in marketing roles.
  • Take entrepreneurship courses or workshops.
  • Build a portfolio of culturally sensitive campaigns.
  • Networking with mentors and industry experts.
  • Progressive roles: Marketing Coordinator, Campaign Strategist.
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User Experience (UX) Designer:

8/26/2023

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Crafts user-friendly digital experiences, focusing on aesthetics, usability, and user satisfaction. There are infinite paths to this occupation. Here are a couple ways:
 
   College Path:
  • Bachelor's in Interaction Design or HCI.
  • Intern with design agencies or tech companies.
  • Develop skills in user research, wireframing, and prototyping.
  • Entry-level roles: Junior UX Designer, UX Research Assistant.
 
   Alternative Path:
  • Attend a UX Design Bootcamp.
  • Obtain UX certifications (e.g., UXPA, Nielsen Norman Group).
  • Freelance or intern with startups.
  • Skills in usability testing, information architecture, and design tools.
  • Entry-level roles: Freelance UX Designer, Junior UX Researcher.
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Web Development Instructor:

8/26/2023

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Teaches web development skills, from coding to design, helping students build a strong foundation. There are infinite paths to this occupation. Here are a couple of ways:
 
   College Path:
  • Degree in Computer Science or Education.
  • Complete teaching certification.
  • Intern as a teacher's assistant.
  • Skills in programming, web development, and instructional design.
  • Entry-level roles: Student Teacher, Teaching Assistant.
 
 
   Alternative Path:
  • Attend a Web Development Bootcamp.
  • Gain certifications in web development.
  • Teach at coding bootcamps or workshops.
  • Skills in coding, web design, and teaching.
  • Entry-level roles: Coding Bootcamp Instructor, Workshop Facilitator.
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Product Solutions Manager:

8/26/2023

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Oversees product development, finds innovative solutions, and ensures they meet market needs. There are infinite paths to this occupation. Here are a couple of ways:

​College Path:
  • Major in Business, Marketing, or Product Management.
  • Internships in product management or marketing.
  • Develop skills in project management, data analysis, and leadership.
  • Entry-level roles: Product Coordinator, Marketing Analyst.
 
   Alternative Path:
  • Obtain Product Management Certification.
  • Attend Product Management Bootcamp.
  • Gain experience in relevant roles.
  • Develop skills in market research and project management.
  • Entry-level roles: Junior Product Manager, Product Analyst.
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    This blog post was created through a collaborative effort, incorporating valuable insights from contributors, prompt engineering and editing by Dr. Jordan, and the assistance of ChatGPT for generating and refining content.

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